Executive Leadership

Max Rangel

Chief Executive Officer

As Chief Executive Officer at PetSafe Brands, Max Rangel leads the company’s global strategy and vision, guiding its portfolio of innovative pet brands to deliver meaningful solutions for pets and their people. He brings more than 30 years of leadership experience in the consumer products industry, including serving as Global President and CEO of Spin Master Corporation, where he oversaw international growth and brand development. Max is passionate about building strong teams, driving innovation, and advancing PetSafe Brands’ mission to keep pets happy, healthy, and safe. View full profile

Chris Chandler

Chief Operating Officer

As Chief Operating Officer at PetSafe Brands, Chris Chandler oversees day-to-day operations with a focus on driving efficiency and supporting the company’s strategic growth. He has been with the organization since 2004, serving as Chief Financial Officer for nearly two decades before stepping into his current role. View full profile

Shane Jorgenson

Chief Financial Officer

As Chief Financial Officer at PetSafe Brands, Shane Jorgenson brings over 20 years of financial leadership experience with a proven record of revitalizing companies through strategic planning and operational efficiency. Known for his servant leadership, he has successfully led cross-functional teams and guided M&A deals that strengthened both performance and culture. View full profile

Nate Deno

Chief Revenue Officer

As Chief Revenue Officer at PetSafe Brands, Nate Deno leads sales, direct-to-consumer channels, international business operations, and category and channel development. His leadership focuses on driving growth across diverse markets and ensuring alignment between customer needs and business strategy. View full profile

Jenny Swanson

Chief People Officer

Jenny Swanson, who has been with PetSafe Brands since 2006, serves on the senior leadership team setting the vision for Human Resources and driving strategies that strengthen culture, increase organizational capacity, and build capabilities. She is passionate about fostering a positive, engaging workplace and ensuring alignment between people strategy and business success. View full profile

Cliff Drescher

Chief Transformation Officer

As Chief Transformation Officer at PetSafe Brands, Cliff Drescher brings extensive experience in strategy, transformation, and performance improvement across consumer-facing industries. Known for his collaborative and results-driven leadership, he has led large-scale growth and change initiatives in roles with Boston Consulting Group and CKE Restaurants, fostering innovation and delivering measurable impact. View full profile

Peter Schliesmann

Chief Information Officer

As Chief Information Officer at PetSafe Brands, Peter Schliesmann leads the company’s technology and data strategy to drive innovation and modernize operations. With a focus on aligning technology with business growth, he plays a key role in enhancing the customer experience and advancing the company’s mission to keep pets happy, healthy, and safe. View full profile

John Butrim

General Manager, Invisible Fence Brand®

As General Manager of Invisible Fence Brand®, John Butrim brings extensive experience in strategic sales and operations, driving revenue growth, profitability, and market share in highly competitive industries. Known for empowering teams and navigating organizational change, he has successfully led through mergers, acquisitions, and brand transitions while strengthening performance and culture. View full profile