John Butrim serves as General Manager of Invisible Fence Brand®, where he leverages decades of leadership experience in strategic sales and operations to drive growth, profitability, and market share. Throughout his career, John has developed and executed business plans that deliver measurable results, revitalizing performance in highly competitive markets while building high-performing teams. He is recognized for his ability to inspire and empower people to achieve peak performance, even in seasons of significant change. Having successfully guided organizations through numerous mergers, acquisitions, and brand transitions, John is known for his steady leadership, strong communication, and collaborative approach that builds trust across teams and with customers alike. His passion lies in leading with integrity, fostering a culture of engagement, and ensuring the long-term success of the Invisible Fence Brand® within PetSafe Brands.