Max Rangel joined PetSafe Brands as Chief Executive Officer in November 2025, bringing more than three decades of global leadership experience in the consumer products and entertainment industries. Known for his ability to unite purpose-driven culture with commercial excellence, Max leads PetSafe Brands’ strategy and operations as it continues to expand its family of trusted pet care brands and pioneer innovation across products, technology, and experience. Prior to joining PetSafe Brands, Max served as Global President and Chief Executive Officer of Spin Master Corporation, where he guided the company’s growth and margin expansion, advanced its digital transformation, and strengthened its position as a global leader in play and entertainment. Earlier in his career, he held senior leadership roles at S.C. Johnson & Son, The Hershey Company, and Procter & Gamble, leading diverse teams and businesses across North America, Europe, Latin America, Asia, Middle East and Africa. Throughout his career, Max has built a reputation for developing high-performing teams, driving operational discipline, and fostering innovation that translates into meaningful consumer value. At PetSafe Brands, he is focused on scaling growth across product categories and channels while deepening the company’s purpose—to improve the lives of pets and the people who care for them. Max earned his Bachelor’s degree in Engineering and a Masters in Business Administration from Tulane University. He serves as an Independent Director in the Board of Sally’s Beauty Holdings. Outside of work, he enjoys spending time with his family and French Bulldog, cycling and outdoor activities, and cooking.